Engage Employees

What is
employee
engagement?

It's simple.

Employee engagement means team
members are involved in and enthusiastic about their work.

Infographic

Why build engagement?

It increases productivity...

And that's just the beginning.
Client satisfaction, profitability and lower turnover are all linked to engagement.

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An engaged workforce simply performs better, helping employers to improve or maintain their competitive advantage.

Research has found that almost one fifth of task performance is attributable to employee engagement. Engagement also supports critical organizational behaviours such as teamwork, helping, and dialogue.
Christian, M.S., Garza, A.S., & Slaughter, J.E. 2011. Work engagement: A quantitative review and test of its relations with task and contextual performance. Personnel Psychology, 64: 89-136.

Harter, J.K., Schmidt, F.L., & Hayes, T.L. 2002. Business-unit-level relationship between employee satisfaction, employee engagement, and business outcomes: A meta-analysis. Journal of Applied Psychology, 87(2): 268-279.
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So how do you build engagement?

It's easier said than done.

Less than 30% of the global workforce is engaged.

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An engaged workforce is hard to come by. Not only is less than 30% of the global workforce engaged, less than 20% of employees express any confidence in their manager's ability to engage them.
Source: Shuck, M.B., Rocco, T.S., & Albornoz, C.A. 2011. Exploring employee engagement from the employee perspective: Implications for HRD. Journal of European Industrial Training, 35(4): 300-325.
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Case Study

Empowering Employees through Teams and Tools

TD Bank Group

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With more than 85,000 geographically dispersed employees, making employee engagement both personally relevant and broadly accessible is a challenge. Messages about environmental sustainability are easily lost amongst the competing demands employees face on a daily basis.

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So what’s the link to sustainability?

Sustainability has been linked to engagement.

Being seen as a good corporate
citizen
increases employee engagement.

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Sustainability initiatives help to attract and retain good employees. Meeting economic responsibilities to society, respecting laws and regulations, conducting business ethically and going beyond expectations to be responsible, all contribute to how engaged employees feel.
Bhattacharya, C.B., Sen, S., & Korschun, D. 2008. Using corporate social responsibility to win the war for talent. Sloan Management Review, Winter 2008.

Glavas, A. & Piderit, S. K. 2009. How does doing good matter: Effects of corporate citizenship on employees. Journal of Corporate Citizenship, 36:51-70.

Lin, C-P. 2010. Modeling corporate citizenship, organizational trust, and work engagement based on attachment theory. Journal of Business Ethics, 94: 517-531.
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Framework

Use the Organization Culture framework
to build a culture of sustainability that
supports employee engagement.